If selling feels like a constant uphill battle, here’s some good news: it doesn’t have to be. Too many people make sales more difficult than necessary because they’re trying to use outdated tactics, memorize clever scripts, or convince people to […]

One of the biggest misconceptions in sales is that success comes from having the perfect “pitch,” the best presentation, or the most persuasive closing technique. It doesn’t. Sales is all about the questions. The quality of the answers you receive […]

One of the biggest mistakes both professional and accidental salespeople make on an initial call is jumping straight into business. The prospect says hello and within 30 seconds they’re getting hit with questions, features, benefits, pricing, or (more commonly) a […]

Here’s the irony: The best sales calls rarely feel like “sales calls.” They feel like honest, focused conversations. No weird, complicated scripts. No pressure tactics. No fake enthusiasm that sounds like someone drank six espressos and ate a motivational poster. […]