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Prospecting has changed dramatically over the last few years. Decision-makers are harder to reach, inboxes are overflowing, and traditional cold calls often go unanswered. Yet, the sales professionals who adapt to these changes are booking more appointments than ever. So […]

Somewhere along the way, sales got dressed up in too many buzzwords, acronyms, and “systems.” Everyone’s building funnels, running 27-step cadences, and “optimizing touchpoints.” It’s like we turned selling into an engineering project instead of a conversation between two humans. […]

Let’s be honest – if sales were about reading a script, Siri would have replaced you years ago or AI would soon. Buyers can smell a canned pitch faster than a dog can find bacon. The truth is, authenticity is […]

Let’s start with a confession: buyers today have BS detectors sharper than a bloodhound with a caffeine addiction. They can smell fake from a mile away. If you’re using the same robotic script you used in 2008, it’s not just […]