Jeff Goldberg

You blinked and it’s February. One-twelfth of the year is already in the books. Not about to be gone. Not almost gone. Gone. And before you shrug and say, “Plenty of time,” let me be very clear: this is the […]

Here’s the truth nobody tells you about being in sales: You didn’t choose sales. Sales chose you. You didn’t wake up at 18 dreaming of quotas, pipelines, and CRM dashboards. Especially true for accidental sellers. You became a coach, consultant, […]

Here’s the truth most people don’t want to hear: Your results in sales are directly tied to how consistently you prospect. Not your talent. Not your personality. Not the market. Not the economy. Not even your selling skills. It’s your […]

Salespeople love to talk about competition like it’s a cage match. “Us vs. them.” “Crush the competition.” “Steal market share.” Cool slogans. Fun chest-thumping. Also…mostly nonsense. Because here’s the uncomfortable truth: your biggest competitor isn’t the company across town – […]