Jeff Goldberg

Let’s be honest – if sales were about reading a script, Siri would have replaced you years ago or AI would soon. Buyers can smell a canned pitch faster than a dog can find bacon. The truth is, authenticity is […]

Let’s start with a confession: buyers today have BS detectors sharper than a bloodhound with a caffeine addiction. They can smell fake from a mile away. If you’re using the same robotic script you used in 2008, it’s not just […]

If you’re reading this, chances are you’re ready for more sales…not “someday,” not “after the holidays,” but right now. The good news? You don’t need a new CRM, a massive ad budget, or a genie with a quota. You just […]

Let’s talk about the dark side of selling – the part no one on Instagram is posting about between shots of their “six-figure” latte. If you’re a coach, consultant, or solopreneur you probably got into your business because you’re great […]