Stop Making Sales So Complicated

Somewhere along the way, sales got dressed up in too many buzzwords, acronyms, and “systems.” Everyone’s building funnels, running 27-step cadences, and “optimizing touchpoints.” It’s like we turned selling into an engineering project instead of a conversation between two humans.

Here’s the truth: sales isn’t complicated. We just make it that way.

At its core, selling comes down to three things:

– Find people who have a problem.

– Show them you genuinely understand that problem.

– Help them see how you can make it go away. Make their lives easier/better. Save them time. Make them more money.

That’s it. You don’t need a 47-slide deck or a marketing automation platform that could run NASA. You need curiosity, empathy, and the guts to ask good questions.

The top performers aren’t the ones spouting the latest closing technique or using fancy jargon like “value alignment.” They’re the ones who can sit across from someone, listen like they actually care, and say, “Sounds like you’ve got a real issue there – want to talk about fixing it?”

If your pipeline feels like quicksand or your calls sound robotic, it’s probably because you’ve layered too much “stuff” on top of something that should be natural.

So strip it down. Simplify your process. Talk less, listen more. ASK BETTER QUESTIONS. Follow up like a pro. And for heaven’s sake, stop overcomplicating something that’s meant to be straightforward.

Sales isn’t rocket science – it’s people science. And people like simple, honest, and real.