🧠 The Best Sales Advice No One Talks About (But Everyone Should Use)

Whether you’re a seasoned sales pro or someone who sells because you have to (coach, consultant, freelancer, or business owner) this advice will help you close more deals, serve more people, and sleep better at night.

Here it is: Stop trying to convince, persuade, or talk people into things. Start trying to connect.

Most people – especially non-professional salespeople – think selling is about persuasion. It’s not. Persuasion creates resistance. Connection creates trust. And trust opens wallets.

Here’s how to shift your approach:

1. Ditch the Pitch. Have a Conversation.
Sales isn’t theater. You’re not performing. You’re solving a problem. Get curious. Ask questions. Learn about their world. Bonus: you’ll instantly feel less “salesy.”

2. Listen Like You’re Paid to Understand.
Because you are. Whether it’s a $100 coaching session or a $100,000 contract, people buy from those who “get them.” So SHUT UP and tune in.

3. Talk Less About You. More About Them.
Yes, your process is amazing. Yes, your experience matters. But they don’t care – until they know you care. When in doubt, ask another question.

4. Don’t Chase. Invite.
If you’re following up like a needy ex, stop. Instead, leave the door open with confidence:
“Totally up to you, but if you’d like to continue the conversation, I’d be happy to help.”
That calm, collected energy? Irresistible.

5. Confidence Closes.
You don’t need bravado. You need belief…in yourself, your offer, and your ability to help. People buy certainty. If you’re unsure, they will be too.

The truth is, you don’t need to become a “salesperson” to be good at sales. You just need to become the most helpful, confident version of yourself.

Sales isn’t something you do to someone. It’s something you do for someone.

Now go help somebody – and get paid for it.