What Are YOU Doing to Be Memorable?

Recently I posted about a tax service whose name I remembered because of something they say in their radio commercial. The company is Tiger Tax and they stuck in my mind because they say, “And the best thing about doing business with Tiger is we operate according to Christian principles.”

I’m not Christian and am not in the market for what they offer, but the point is they stuck in my mind. Smart marketing.

A few days ago I received a LinkedIn request to connect. I get a lot of those most days. I accept many, but not all. I accepted this request immediately. Why? Because of the name of the company.

Ashley Mae Fernandez may be the best marketer in the world or the worst. I don’t know. But her company name is “No Fartin’ Around Marketing.” Immediate acceptance!

I know that some people will be turned off by Ashley’s choice of names for her business. Others, like me, will be tickled by it. In my house, my kids and I have had a long-standing rule: Farts are ALWAYS funny! (my ex-wife did not share that sentiment so I don’t believe they have the same rule at her house)

Ashley takes a risk with that name, but I think she’s being smart. For some people they’ll be willing to speak with her just because of the name. And here’s the thing: Ashley doesn’t need everyone to appreciate her company name…she just needs enough people to appreciate it. Additionally, Ashley is attracting the type of people she most likely wants to work with…people with the (admittedly juvenile) sense of humor that thinks fart is a funny word.

Happy to be connected Ashley!

What are YOU doing to be memorable?????