The Dark Side of Selling (Especially If You Never Signed Up for It)

Let’s talk about the dark side of selling – the part no one on Instagram is posting about between shots of their “six-figure” latte.

If you’re a coach, consultant, or solopreneur you probably got into your business because you’re great at what you do – helping people to lose weight, run a smarter business, build the relationship of their dreams…not because you dreamed of prospecting, pitching, or chasing follow-ups like a caffeine-fueled bounty hunter.

But here you are selling.
And some days, it feels awful.

You reach out to someone and feel like you’re bothering them.
You get ghosted after a “great call.”
You send an offer that took you hours to craft…and hear nothing but crickets.
You start wondering if maybe you’re just not “a sales person.”

You tell yourself you’re just “not good at closing.”
But really, you’re tired of rejection. You’re tired of putting your heart into something that feels like begging for attention.

That’s the dark side.
The part where you question your worth because someone didn’t buy.
The part where doubt whispers, “See? Selling SUCKS and you’re not cut out for this.”

But here’s the truth bomb:
You don’t have to be salesy to sell.
You don’t have to fake confidence – you can build it…easily.
And you don’t need slick scripts – you just need the right process and mindset.

Selling is serving. But yeah – sometimes it feels like suffering first.
The dark side is real…but if you can walk through it, you come out stronger, clearer, and far more capable of helping people who need what you offer.

Because the only thing scarier than selling – is staying broke doing work you love.

🔥 If this hit home, it’s exactly what we work on inside The Sales Confidence Lab – how to sell without feeling salesy, awkward, or out of integrity. We haven’t scheduled the next one but it will most likely start in December.
Interested? Join the waitlist for the next session – and let’s turn that dark side into your superpower.

👉 Join the Waitlist for The Sales Confidence Lab: https://smpl.is/ad4ij