A client of mine, remarking on something he had read on LinkedIn, said “Make it make sense.” While this sounds very simple, when it comes to selling it’s brilliant. We do everything we do because it MAKES SENSE to do […]
Do You Know What Time it Is?
There’s an old saying: “Time Flies.” It’s true. When you’re 20 it feels like you’ve got all the time in the world. As we get older, time speeds up. At my age, it feels like it’s a constant stream of […]
What Are YOU Doing to Be Memorable?
Recently I posted about a tax service whose name I remembered because of something they say in their radio commercial. The company is Tiger Tax and they stuck in my mind because they say, “And the best thing about doing […]
Can You Sell Your Stuff to Everyone? Should you???
There’s a commercial I’ve been hearing on the radio for a while. It’s for a tax company that helps you get out of trouble with the IRS. What makes this company stick in my mind is something the announcer says […]